"You don't hear things that are bad about your company unless you ask. It is easy to hear good tidings, but you have to scratch to get the bad news."

-- Thomas J. Watson, Founder of IBM.

Advertising Age – “The CMO's Role in a Customer-Centric Organization”

Posted: Monday, Aug 24 2009Deciding whether to adopt a customer-centric orientation is a significant decision for organizations, not to be made casually. Dr. Jay Galbraith discusses why the CMOs need teams to execute customer centricity and how some key companies – like Best Buy and IBM – have operated in this way.
Deciding whether to adopt a customer-centric orientation ...

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